Sue is a senior executive and independent consultant in media and advertising.

She has led numerous marketing and research initiatives on both the buy
and sell sides of the industry, including for UM,Mindshare, Paramount (Viacom),
and a host of B2C and B2B digital publishers.

Most recently, Sue was SVP Research & Measurement at IAB, leading strategy, design, and partnerships for thought leadership. Her focus is on provable ROI marketing strategy for clients, and she has been hands on in steering media measurement and MarTech for the past two decades.

Sue has a Bachelor of Arts in Communications from Iona University and is currently enrolled in the MIT Sloan Digital Business Executive Certificate Program, focusing on AI Strategy.