European Programmatic TV Initiative Summit

The European Programmatic TV Initiative Summit brings together leading executives from the media, advertising and technology sectors to discuss the future of programmatic TV in Europe and set out an action plan for the industry.

The Initiative is supported by leading programmatic technology companies, including The Trade Desk, Google, OpenX, PubMatic, Equativ, Magnite, Cadent and Adform, focusing on supporting the development of the programmatic TV ecosystem across Europe.

Working closely with leading European TV and video businesses and advertising agencies, the Initiative aims to establish clear definitions, standards, and recommendations for unlocking the full value of programmatic sales and execution.

Attendees at the Summit will explore the findings from the Initiative’s work, as well as discussing a roadmap and practical proposals for moving forward.

 

Wednesday, 26th March 2025. 9.30am-2.00pm. Google, St Giles, London WC2H 9AU.

Registration is now closed

All attendees must be pre-registered. Admission is not guaranteed until you receive an email confirmation and confirm your acceptance.

Agenda

09.30-10.00
Coffee and networking

10:00-10:15
Introduction: EPTVI Objectives & Findings

10:15-10:30
Keynote
Sandra Whitney, Google

10:30-11:00
Panel discussion – The Macro Perspective
Jon Watts, PXI (Moderator)
Lisa Walker, Vodafone
Bobi Carley, ISBA
Ed Chalmers, Channel 4
James Chandler, IABUK
Katty Roberfroid, egta

11:00-11:30
Panel discussion – Measurement & Currency
Jamie West, PXI (Moderator)
Sven Hagemeier, The Trade Desk
Jeff Eales, Sky Media

11:30-11:45
Coffee break

11:45-12:15
Panel discussion – Aligning Buyers & Sellers
Ian Maude, PXI (Moderator)
James Grant, Equativ
Ana Camara, GroupM
Raphael Pieri , TF1 PUB
Noorez Nasser, Cadent

12:15-12:30
Keynote
Sven Hagemeier, The Trade Desk

12:30-13:00
Panel discussion – Unlocking the Benefits
Jon Watts, PXI (Moderator)
Emma Newman, PubMatic
Scott Sheffer, Google
Johan Boserup, OMG

13:00-13:15
Recommendations & Next steps

13.15-14.00
Lunch and networking

Confirmed speakers

  • Sven Hagemeier

    GM, Inventory Development
    The Trade Desk

  • Scott Sheffer

    Scott Sheffer

    VP, Global Partnerships
    Sellside Monetization
    Google

  • Emma Newman

    Chief Revenue Officer, EMEA
    PubMatic

  • Sandra Whitney

    Managing Director, Global Partnerships
    Google EMEA

  • Lisa Walker

    Head of Media and Sponsorship
    Vodafone

  • Bobi Carley

    Head of Media and
    Diversity & Inclusion Lead
    ISBA

  • Jeff Eales

    Jeff Eales

    Director of Systems Strategy
    Sky Media

  • Ed Chalmers

    Head of Trading
    Channel 4

  • James Grant

    SVP, Advanced Television
    Equativ

  • Johan Boserup

    Global CEO, Investment
    OMG

  • Julie Selman

    Julie Selman

    SVP, Head of EMEA
    Magnite

  • James Chandler

    Chief Marketing Officer
    IABUK

  • Jon Watts

    Executive Director
    The Project X Initiative,
    and MD of CIMM

  • Ian Maude

    Ian Maude

    Executive Director
    The Project X Initiative

  • Jamie West

    Ex-Deputy Managing Director
    Sky Media