Alex Balfour
Alex is a senior digital consultant to CAA Eleven and was until recently Senior Digital Consultant to TEAM, the agencies which manage sponsor and broadcast rights for UEFA.
Previously Alex was Head of New Media for the London Organising Committee of the Olympic and Paralympic Games (LOCOG). At LOCOG he built a team from scratch that delivered 77 digital channels and over 100 social media presences to a worldwide audience of over 150 million during the Games in 2012.
In the late 1990s He was a founder of CricInfo, in its day the world’s largest single-sport website with an audience of 20m fans as early as 2000 and became Chairman before the business was sold to ESPN in 2005.
Alex’s career in digital media began in 1994. He edited GE’97, the UK’s first General Election Website and developed the first online government consultation. He went on to become part of the team that produced the Guardian Newspaper’s first websites.
Alex has been a Trustee of English Heritage and a Commissioner of Historic England and non-executive director of The Pensions Advisory Service. He holds a Masters degree in History from St John’s College, Cambridge University.